軟膜天花吊頂行業(yè)發(fā)展迅速,其速度遠遠超過了人們的想象,隨著最近幾年軟膜天花吊頂行業(yè)的火熱崛起,這個行業(yè)的競爭也愈演愈烈,企業(yè)成本的急劇增加、組織急劇膨脹、價格不斷下降、原有市場空間幾近飽和的狀態(tài),讓軟膜天花吊頂廠家關(guān)注的不但是如何在這個行業(yè)中生存,而是如何做大做強做出自己的特色。那么,軟膜天花吊頂企業(yè)需要靠什么來變強大呢?
Soft film ceiling industry is developing rapidly, which is much faster than people's imagination, as in recent years the rise of hot piamater ceiling ceiling industry, this industry has intensified the competition, the enterprise cost increase and the organization expanded, prices continue to decline, the original market almost saturated state, so that manufacturers concerned piamater ceiling ceiling but not in this industry how to survive, but how to become bigger and stronger to make its own characteristics. So, enterprises need to rely on what soft ceiling to become powerful?
1.引進科學(xué)的管理體系
1 the introduction of scientific management system
傳統(tǒng)的家族管理模式并不能持續(xù)的發(fā)揮出很好的作用,隨著企業(yè)規(guī)模的不斷地擴大,這種家族的管理模式會成為企業(yè)發(fā)展的一個障礙。這樣的模式大多是短暫的投資,最終將被市場所淘汰。
The traditional family management mode can not continue to play a very good role, with the continuous expansion of the scale of enterprises, the family management model will become an obstacle to the development of enterprises. Such a model is mostly short-term investment, will eventually be eliminated by the market.
軟膜天花吊頂企業(yè)如何做強
How strong piamater ceiling ceiling Enterprises
為了獲得更多的利益,大多軟膜天花吊頂企業(yè)會將賺的錢用來建廠、購買新設(shè)備、招新員工,但是大多數(shù)的企業(yè)由于缺乏有效地管理機制,在前進過程中苦難重重,任何管理模式提供的都是管理上的共性內(nèi)容,要想有效地利用,就必須把企業(yè)的個性與該管理模式有機結(jié)合起來,只有這樣,管理體系對企業(yè)才有效,才能發(fā)揮作用。所以,廣大軟膜天花吊頂企業(yè)應(yīng)該根據(jù)自身狀況,量身定做一套適合自己企業(yè)發(fā)展的管理體系,提高企業(yè)的生產(chǎn)效率,降低企業(yè)的運營成本,實現(xiàn)企業(yè)的更好發(fā)展。
In order to gain more benefits, most enterprises will make ceiling soft money to build and buy new equipment, recruit new staff, but most of the enterprises because of the lack of effective management mechanism, in the process of moving forward the difficulties, any management mode are common content management, in order to effectively use. We must put the corporate personality and the management mode of combine, only in this way, management system is effective to the enterprise, can play a role. So, the soft film smallpox condole top enterprises should be based on their status, tailored for their own business development management system, improve the production efficiency, reduce operating costs, to achieve better development of enterprises.
2.做好配套服務(wù)
2 do a good job supporting services
許多軟膜天花吊頂企業(yè)為了追求高額利潤,在材料、價格上大做文章,,而很多消費者對于軟膜天花吊頂?shù)钠放撇⒉皇鞘至私?,只能通過廣告和朋友介紹才認識一些品牌,許多經(jīng)銷商就是利用這一點,實施偷梁換柱之策,像用劣質(zhì)的鋁板代替品牌鋁板,久而久之就會使商業(yè)信譽遭到破壞。所以軟膜天花吊頂企業(yè)應(yīng)該加強對經(jīng)銷商的管理,制定嚴(yán)格的管理制度,而經(jīng)銷商應(yīng)該誠實經(jīng)營、明碼標(biāo)價、做好配套服務(wù),在市場上展開公平的競爭。經(jīng)銷商應(yīng)該根據(jù)消費者的喜好、需求和承受能力,為他們量身選擇產(chǎn)品,并能夠根據(jù)當(dāng)?shù)氐南M水平,給軟膜天花吊頂適當(dāng)?shù)臉?biāo)價,薄利多銷是比較好的經(jīng)營方式,店員要詳細介紹每一種材質(zhì)的軟膜天花吊頂?shù)膬?yōu)缺點以及現(xiàn)在流行的款式。一個好的品牌,需要軟膜天花吊頂企業(yè)和經(jīng)銷商的共同維護,一個好的品牌,同樣需要消費者的認可。只有這樣,軟膜天花吊頂企業(yè)才能夠立于不敗之地。
Many soft ceiling enterprises in the pursuit of high profits, the material price, make a fuss, and many consumers for brand soft film smallpox condole top is not quite understand, only through advertising and a friend to know some brands, many dealers is to take advantage of this point, the implementation of substitution policy, like using inferior aluminum instead of brand aluminum. In the course of time will cause the destruction of business reputation. So soft ceiling enterprises should strengthen the management of dealers, establish a strict management system, and dealers should be honest, the price tag, complete service, fair competition in the market. Dealers should be based on consumer preferences, needs and affordability, for them to choose products, and according to the local consumption level, to the appropriate price ceiling piamater, puerile is a better mode of operation, the advantages and disadvantages of the clerk to introduce each kind of material and style of soft film smallpox ceiling now popular. A good brand, the common maintenance of soft film smallpox condole top enterprises and dealers, a good brand, consumers also need recognition. Only in this way, the enterprise can soft ceiling in an invincible position.
3.樹品牌
3 tree brand
一個企業(yè)品牌的設(shè)立與企業(yè)產(chǎn)品的質(zhì)量、銷售策略、售后服務(wù)等息息相關(guān)。在消費者逐漸重視品牌的年代,企業(yè)開始從價格戰(zhàn)轉(zhuǎn)向品牌戰(zhàn)。企業(yè)注重產(chǎn)品質(zhì)量和產(chǎn)品創(chuàng)新的同時,開始關(guān)心企業(yè)偶聯(lián)劑的科學(xué)管理,關(guān)心企業(yè)的的銷售和售后服務(wù),加強與經(jīng)銷商的聯(lián)系。越來越多的企業(yè)開始關(guān)注品牌效應(yīng),樹立企業(yè)品牌,成為企業(yè)占據(jù)市場的一個重要的手段,是企業(yè)的一個重要的展示自我的機會。如廣州創(chuàng)美時都開始注重軟膜天花吊頂品牌的打造。
The establishment of a corporate brand and the quality of the product, sales strategy, after-sales service, etc.. In the age of consumers gradually pay attention to the brand, the enterprise began to shift from a price war to a brand war. Enterprises focus on product quality and product innovation at the same time, began to care about the scientific management of enterprise coupling agent, care about the enterprise's sales and after-sales service, strengthen the contact with the dealer. More and more enterprises begin to pay attention to the brand effect, establish the brand of the enterprise, become an important means to occupy the market, it is an important opportunity to show themselves. Such as Guangzhou chants are beginning to focus on building the brand of soft film smallpox ceiling.
現(xiàn)代社會,人們對軟膜天花吊頂開始有了新的理解與認知,他們開始運用新技術(shù)、新材料、新工藝和個性設(shè)計,擺脫過去閉門造車的俗套,加強軟膜天花吊頂行業(yè)之間的交流,依據(jù)生態(tài)標(biāo)準(zhǔn)和人居發(fā)展趨勢,造出真正有品質(zhì)的軟膜天花吊頂,滿足消費者的需求。一些企業(yè)甚至開始瞄準(zhǔn)國際市場,通過參加一些國際展會、互聯(lián)網(wǎng)、外貿(mào)機構(gòu)等方式,進軍國際市場,使國內(nèi)和國際兩個市場互補。同時,企業(yè)不再總是以主人的身份教訓(xùn)他們的經(jīng)銷商,而是與經(jīng)銷商建立一種互相依賴、互相協(xié)調(diào)的關(guān)系。企業(yè)傾注更多的知名度,做經(jīng)銷商堅強的后盾,與經(jīng)銷商一起開拓產(chǎn)品市場,做大做強軟膜天花吊頂。
In modern society, people have a new understanding of soft film smallpox condole top, they began to use new technology, new materials, new technology and personalized design, get rid of the past behind closed doors in the Convention, to strengthen the soft film ceiling ceiling industry exchanges, according to ecological standards and habitat development trend, create a real quality soft film ceiling ceiling to meet the needs of consumers. Some companies even began to aim at the international market, through the participation of some international exhibitions, the Internet, foreign trade institutions and other ways to enter the international market, so that domestic and international two markets complement each other. At the same time, enterprises are no longer always to master the identity of their dealers, but with the dealer to establish a mutual dependence, mutual coordination of the relationship. Well-known enterprise devoted more, dealer strong backing, together with the dealers to develop the product market, bigger and stronger piamater ceiling.